Jumping on the brand wagon: what s in a name?

Brand is a unique and identifiable symbol, association, name or trademark, which distinguishes one product, company or service from any other, and this is probably the most valuable asset that the company may own. Unlike cows, which can be branded in seconds using a red hot iron branding in the commercial world took a lot of time and effort to achieve, and much more than just a name or logo. Yes, catchy graphics and memorable name of all that makes a good brand, a brand is also a reflection of how the company is perceived by their customers and the general public. Brands must be carefully considered, cast and sold to the general public, so that over time customers associate with certain qualities of a product or company. This can be both positive and negative, so extreme care must be taken to protect and promote the brand. Some brands, such as high fashion houses are synonymous with the quantity, luxury and extravagance, but other brands are known for the production of low-quality goods. Good brands can go bad, but bad brands can change its image over time. An excellent example of a brand, which has successfully managed to change public opinion is a car company Skoda. Fifteen years ago, Skodas have been known for making cheap, slow and generally poor quality of vehicles and hundreds of cars butt jokes, including classics such as: " How do you double the value of Skoda? -- Fill the tank! & Quot; and " Why Skodas have rear wash wiper? -- To remove flies that the accident at them! & Quot; But Skoda, owned by Volkswagen, which again themselves and managed to park an impressive return through advertising campaign that made fun of their previous unwanted reputation. As a result, Skoda brand is now known good value and good quality cars. If you want to create your own company& 39;s image, read to brand marketing advice and the latest news. With the growth of the Internet, there are now so many more methods that can be used to promote the brand, and as the web develops, it is very important to continuously update, to be able to take advantage of recent developments. In the end, when it comes to creating a brand, you do not want to miss trick.



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